My clients are dentists, lawyers, and financial advisors who don’t ask dumb questions. This glossary quietly fixes the awkwardness of working with a designer for the first time.

There’s a common misconception when it comes to website design. Many think that you just throw pretty photos and words onto your website. But you want to think about your ideal client. Who they are, what they are experiencing, and how they're feeling right now. The goal of your website is to give your ideal client a clear and easy path to decide whether or not you are the person to solve their problem. Include these 10 must-haves on your website homepage layout to paint the picture of how you help your ideal client and get them to say “Yes!”.