Your brand is about to catch up to your reputation
Strategic brand identity design services for CEOs ready to stop settling for “good enough”
Imagine walking into a room, and people do a double take
Not because you’re trying. Because everything about you finally matches who you’ve become. Your website. Your visuals. Your presence. They all reflect the CEO you’ve become.
That’s what brand identity design does. It doesn’t just look good. It commands attention before you even open your mouth. And reassures your dream clients that they’ve found exactly who they need before the first call. This isn’t about becoming someone new. It’s about finally being unmistakably, undeniably you…everywhere your brand shows up.
Yes, what you have now kind of works.
But it’s not taking you where you really envisioned your business going. Maybe you DIY-d it at the beginning with a Canva logo, a template here, a color tweak there. It all felt like progress. But convenient isn’t the same as owned. And “good enough for now” is quietly costing you the recognition you’ve already earned.
what clients are saying
“I thought my first pass at Canva AI was pretty great.”
But trying to get it to the next level was very challenging. And my attorney told me that you can’t trademark Canva logos. So I needed a professional’s eye to see the stuff I don’t see.
Sharon | CEO of ExecutiveIQ
You know playing it safe won’t grab your dream clients’ attention
And starting over completely would only slow down your progress. Together, we’ll refine what’s already working so every detail feels exciting, intentional, and not risky.
Branding isn’t a luxury. It’s leverage.
This isn’t a cookie-cutter design process. It’s a strategic brand experience rooted in over 15 years of creative direction. From a career that includes presenting at Walmart’s headquarters, sitting in client-facing meetings, helping non-profits move their mission forward, and building boutique brands that turn heads without even trying.
That range taught me something most designers never learn: a brand has to hold up everywhere it shows up…on a conference stage, in a client room, on your website at 11 pm when a prospect is deciding whether to trust you. I bring that same meticulousness to every brand I build.
Pair your vision with execution, and it doesn’t just look beautiful. It works in the room AND in your industry.
Think of me as your strategic partner, not just your designer.
Someone who makes sure your brand feels like you everywhere it shows up: your website, your social media, and every new opportunity you are bold enough to say yes to.
I work with brilliant service providers who are ready to step into the brand they’ve already become. I’m not here to change who you are. I’m here to amplify your expertise and personality so it fully reflects the CEO you already know yourself to be.
what clients are saying
“I could never imagine pulling the reference materials we used to create my brand.”
Past designers would just ask me to send logos and websites I liked and make something similar. Jasmin created something completely custom. I credit that to how thorough she is with the foundational work.
Diane Lam | CEO of Diane Lam Co
Here’s how we’ll build your brand identity design together
Conversation over questionnaires
01.
We start with a real conversation, not a form. One 90-minute strategy session where your story, your values, and even your quirks reveal the clues to a brand that feels unmistakably like you. From our very first call, you’ll feel seen, heard, and understood.
Collaborative conception
02.
We’ll establish your brand aesthetic early (around week 2) to ensure we’re aligned from the start. This avoids guesswork, misalignment, and a “cookie-cutter” look that doesn’t reflect your expertise. You’ll see possibilities unfold faster than you expected.
Creative execution without the ghosting
03.
As I design your brand’s visual identity, you’ll see curated previews along the way with 2 rounds of revisions built into every deliverable. We refine in real time, so every detail feels like you, and you always know where things stand.
Comprehensive communication
04.
Everything lives in one shared workspace, so you can review artwork, leave feedback, and track progress without digging through emails. Feedback windows are clear and structured, removing bottlenecks and surprises about your timeline.
Confident transformation
05.
Your timeline depends on what you’re building: 4 weeks for brand identity design services, 6 weeks for a full Squarespace website, or 10 weeks if you’re investing in both simultaneously. Either way, you won’t just have new visuals…you’ll own them. You’ll understand the intention behind every design decision, and you’ll be able to stand behind your brand with clarity, confidence, and pride.
what clients are saying
“Being a creative myself, I never thought about hiring someone to help me with my branding.”
Jasmin was patient with me, and she exceeded my expectations in terms of value. Her one-on-one attention to detail, genuine interest, and investment in my story made it such a rewarding experience.
Allie | Travel Blogger and Artist
The most sustainable brands are created intentionally.
We’ll focus on the deliverables that move your business forward today: brand identity design and/or Squarespace website design. These foundational visuals position you for long-term success as you continue to grow. Want both? Bundle them for $12,000 (a $2,000 savings) and save time too! Since brand aesthetic development is shared across both deliverables. You can select this on your application.
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Brand Identity Design
DELIVERABLES
Brand aesthetic that reflects the business you’ve become, not just the one you’ve built
Logo suite in all your brand colors and every format, so you never have to scramble when an unexpected opportunity pops up.
Brand pattern to weave your personality into all your marketing, so you build a presence your dream clients grow to love
Brand guide to keep your visuals cohesive and set your team up for success
TIMELINE: 4 weeks
INVESTMENT: $6,000
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Squarespace Website Design
DELIVERABLES
Brand aesthetic that reflects the business you’ve become, not just the one you’ve built
Squarespace website design and implementation with up to 5 customized, mobile-friendly pages you’ll be proud to share with dream clients and your referral network
Website SEO implementation so you show up when dream clients are searching for “the one”
Master page template and digital brand style guide so you can keep creating new offers on-brand long after launch
Video tutorials so you can update your site yourself without the fear of messing it up
TIMELINE: 6 weeks
INVESTMENT: $8,000
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Custom Add-Ons
DELIVERABLES
Social media templates, presentation deck design, custom graphics/icons, business cards, one-pagers, and/or branded merchandise are available for an additional investment.
TIMELINE: An additional 1-2 weeks per deliverable
INVESTMENT: Apply to see additional investment
what clients are saying
“I wish all of our decisions as new business owners were as seamless and successful as working with Jasmin.”
We continue to benefit from her hard work, growing the business, and using both the acquired products and knowledge. You will not receive a cookie-cutter product, but one that has been created and vetted thoughtfully.
Dr. Claire and Dr. Jason Hemphill | Founding dentists of Hemphill Dental
A brand identity design is for you if…
You’ve outgrown “good enough” after building real momentum and real results.
01.
You crave a brand that finally looks like the CEO you’ve become
02.
You want a brand that shows off your personality, commands the room, and brings the right clients to you
03.
You’re ready for a partner who can make what’s already undeniable finally look like it
04.
You’re longing for a brand you’re proud to put your name on. No apology needed.
05.
If you’re just starting out and still validating your offer, this probably isn’t your next step yet. And that’s okay!
what clients are saying
“I know how hard it is to find the right designer. Investing in design and visual identity is a pivotal moment in your business.”
And people underestimate the design process and how organized you have to be, which is incredibly difficult when doing creative work. Jasmin manages that very well. She knows how to get the right information you need to elicit the right emotional reaction. Jasmin has helped put me on a trajectory not only externally but internally too with all her reflections and questions.
Sweta | Happy Paying Customers
Your next chapter deserves to look as good as it feels
You’ve built a business that’s respected, trusted, and built to last. Now it’s time for your brand identity to rise to that same level. So your visuals carry the same weight as your reputation already does.
I work with a limited number of clients each quarter, so every brand I take on gets the attention, strategy, and refinement it deserves. Next step…
Apply, and let’s have a conversation to see if we’re a great fit for each other.
