Why UX design?

In fashion, you design based on what’s trending, what’s on the runway or what the hottest celebrities are currently wearing. After countless iterations and minimum selling, I kept asking myself “why weren’t customers buying the products my team and I were designing?” That’s when I learned about UX design and how it focuses on the user. I was intrigued how UX design was based on the psychology of the user by taking their frustrations and pain points to design a product that brings value and ease to their lives.

I'm seeking to join a team that helps the client feel accomplished and fulfilled; but where I can also learn, grow, mentor and share knowledge. I’m always open to learning new things. I know you are probably thinking I’m not the ideal UX/UI candidate you have been envisioning. I don’t have extensive experience in UX design. But I do have years of experience working in product design in the fashion accessories industry that will allow me to be a successful UX designer.

 
 

The Big Picture

I’ve art directed and was the lead designer on big brand programs. Although, I designed for only a couple of commodities I had to make sure the products I designed fit into the brand’s vision, constraints and business goals. It had to look cohesive with the other products they had in the line and throughout the whole store.

 
 
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Synthesize, Conceptualize and Execute

If the project brief was unclear, I would question the sales lead or development for more direction, finding out their wants, needs and other constraints. I then would design based on my research, inspiration and the given direction. I would collaborate with sales and development until we had a product we all believed solved the client’s needs. I can also decipher the client’s comments and revise the product to align more with their business goals but also stay true to solving the original problem and staying within constraints.

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Collaboration and Communication

A great idea may start from one person; but, a great product is a collaboration of people that pushes ideas to the limit. You have to be able to put egos aside, communicate and negotiate through features in order to design a product that is a combination of the stakeholders, the developers and the users concerns.

 
 
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Great Sense of Typography and Layout

I’ve designed everything from company collateral and presentations to packaging and mood boards. I have a natural eye for composition and can understand the hierarchy of design.

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Pro at Drawing Vector Icons

You know those little dogs or cats or pizza slices on the socks you are wearing right now...I can draw those. So detailed with a max of 5 colors or less and still make them look good. This translates well into app icons and gif stickers.

 
 
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No Task Is Too Small Attitude

I started as an intern and worked my way up to Assistant Art Director and then Creative Content and Marketing Manager. I understand that the littlest things contribute to a company’s success...even if it means helping your intern cut out mockups too.

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Meticulously Organized, VigilanT, anD Detail Oriented

I know everyone says this to sound good, but I really am. My desktop is constantly clean. My files are named so they make sense for someone else looking for them. I have great work hygiene!

 
 
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Fast-Paced, Energetic Environment

Honestly, I tend to get bored easily. So I enjoy working in environments that keep me on my toes and no two days are the same.