Jasmin Plouffe

 
 

How To Match A Company’s Website To Its Brand and Personality?

 

The Dermocrat is a New York City esthetician that advocates for your skin health at a cellular level with effective and affordable treatments and solid advise. Being a small business, they chose whatever Squarespace template that supported client bookings. However, it didn’t fit the brand’s personality.

 
 
 
 
 
 
 
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Client:

The Dermocrat


Role:

Visual Designer


Deliverables:

Logo
Website


 

Platform:

Squarespace


Challenge:

Redesign the company’s website to match the brand’s personality.


Results:

Established the visual branding for The Dermocrat that was simple, bold and eccentric; but, was also nostalgic of the situationist era.

Visit the website.

 
 
 
 
 
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Before

 

After

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