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      <image:title>Blog - A Dentist Logo Design That Turned a Local Practice Into a Standout Legacy Brand - SNAPSHOT</image:title>
      <image:caption>Client Hemphill Dental | Fort Wayne, Indiana Deliverables Brand Strategy, Logo Suite, Squarespace Website Brand Vibe Friendly, Confident, Professional Key Results 40% of website traffic from branded search 4.89% conversion rate (vs. 2.35% industry average) Vendor time &amp; cost savings with a cohesive brand guide</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - A Dentist Logo Design That Turned a Local Practice Into a Standout Legacy Brand - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - A Dentist Logo Design That Turned a Local Practice Into a Standout Legacy Brand - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - A Dentist Logo Design That Turned a Local Practice Into a Standout Legacy Brand - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - A Dentist Logo Design That Turned a Local Practice Into a Standout Legacy Brand - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Behind the scenes: Deepti Sharma’s website rebrand - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Behind the scenes: Deepti Sharma’s website rebrand - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Behind the scenes: Deepti Sharma’s website rebrand - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Behind the scenes: Deepti Sharma’s website rebrand - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Behind the scenes: Deepti Sharma’s website rebrand - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Behind the scenes: Deepti Sharma’s website rebrand - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Behind the scenes: Deepti Sharma’s website rebrand - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <lastmod>2025-01-04</lastmod>
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      <image:title>Blog - 6 business lessons I learned from making sourdough bread - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - 6 business lessons I learned from making sourdough bread - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - 6 business lessons I learned from making sourdough bread - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - 6 business lessons I learned from making sourdough bread - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - 6 business lessons I learned from making sourdough bread - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>My first vacation as an entrepreneur in Florence, Italy.</image:caption>
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      <image:caption>My slow morning garden views during the summertime.</image:caption>
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      <image:caption>confidence on camera - woman wearing black top and glasses posing for different headshots | Jasmin Plouffe</image:caption>
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    <loc>https://www.jasminplouffe.com/brand-design-portfolio</loc>
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    <priority>0.75</priority>
    <lastmod>2025-12-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/624b48d8b50afb7ce88bdf64/711702fb-ae6e-4def-9d34-e287edd0c152/brand-design-portfolio-dentist-logo-hemphill-dental.jpg</image:loc>
      <image:title>Portfolio - Make it stand out</image:title>
      <image:caption>Client: Hemphill Dental Deliverables: Brand strategy, logo design, marketing materials, and Squarespace website</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/624b48d8b50afb7ce88bdf64/9c06f88d-08e0-413d-81a7-c23f4f57c98f/brand-design-portfolio-dentist-logo-hemphill-dental-window-signage.jpg</image:loc>
      <image:title>Portfolio - Make it stand out</image:title>
      <image:caption>Client: Hemphill Dental Deliverables: Brand strategy, logo design, marketing materials, and Squarespace website</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/624b48d8b50afb7ce88bdf64/addcfc56-134a-4ffa-939e-198a2e5d6949/brand-design-portfolio-shes-legit-logo-design-Jasmin-Plouffe.jpg</image:loc>
      <image:title>Portfolio - Make it stand out</image:title>
      <image:caption>Client: She’s Legit Deliverables: Brand strategy and logo design</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/624b48d8b50afb7ce88bdf64/62b42ef2-439c-4483-9c6e-3355ed33e927/brand-design-portfolio-shes-legit-logo-mug-Jasmin-Plouffe.jpg</image:loc>
      <image:title>Portfolio - Make it stand out</image:title>
      <image:caption>Client: She’s Legit Deliverables: Brand strategy and logo design</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/624b48d8b50afb7ce88bdf64/e58ddaba-f18f-4a3b-b711-88d2f00fea33/brand-design-portfolio-shes-legit-logo-notebook-Jasmin-Plouffe.jpg</image:loc>
      <image:title>Portfolio - Make it stand out</image:title>
      <image:caption>Client: She’s Legit Deliverables: Brand strategy and logo design</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/624b48d8b50afb7ce88bdf64/cc7f2dfb-130d-4d39-81eb-751eea46ea2c/brand-design-portfolio-monia-wolf-wellness-logo-Jasmin-Plouffe.jpg</image:loc>
      <image:title>Portfolio - Make it stand out</image:title>
      <image:caption>Client: Monica Wolf Wellness Deliverables: Brand strategy, logo design and Squarespace website</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/624b48d8b50afb7ce88bdf64/ba2ab4a3-1569-4f5c-87a5-9208f19e8c81/brand-design-portfolio-monia-wolf-wellness-logo-notebook-Jasmin-Plouffe.jpg</image:loc>
      <image:title>Portfolio - Make it stand out</image:title>
      <image:caption>Client: Monica Wolf Wellness Deliverables: Brand strategy, logo design and Squarespace website</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/624b48d8b50afb7ce88bdf64/4506436d-e9f8-4ebf-94f6-0559ada0fd04/brand-design-portfolio-the-dermocrat-packaging-Jasmin-Plouffe.jpg</image:loc>
      <image:title>Portfolio - Make it stand out</image:title>
      <image:caption>Client: The Dermocrat Brief: Like most small businesses, Brooks, the owner of The Dermocrat created a Squarespace website to start booking clients for the customized facials and skin treatments she offered. “I just needed to get the ball rolling, and threw something together. It wasn't exactly how I envisioned my brand to look like but I just needed to start.” Brooks wanted her brand to be bold, simple and eccentric. "In the [beauty practitioners industry], there isn't a lot of attention paid to design and most of the websites have a similar look and feel. I wanted a website that set me apart from my market competition and reflects my personal 'brand'." Deliverables: Logo design and Squarespace website</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/624b48d8b50afb7ce88bdf64/1653719678453-DG5TPXRPCTMTN3A8WEU0/brand-design-portfolio-the-dermocrat-logo-signage-Jasmin-Plouffe.jpg</image:loc>
      <image:title>Portfolio - Make it stand out</image:title>
      <image:caption>Client: The Dermocrat Brief: Like most small businesses, Brooks, the owner of The Dermocrat created a Squarespace website to start booking clients for the customized facials and skin treatments she offered. “I just needed to get the ball rolling, and threw something together. It wasn't exactly how I envisioned my brand to look like but I just needed to start.” Brooks wanted her brand to be bold, simple and eccentric. "In the [beauty practitioners industry], there isn't a lot of attention paid to design and most of the websites have a similar look and feel. I wanted a website that set me apart from my market competition and reflects my personal 'brand'." Deliverables: Logo design and Squarespace website</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/624b48d8b50afb7ce88bdf64/1653719678844-G781CHRRUAZ1OALZQM5T/brand-design-portfolio-the-dermocrat-squarespace-website-Jasmin-Plouffe.jpg</image:loc>
      <image:title>Portfolio - Make it stand out</image:title>
      <image:caption>Client: The Dermocrat Brief: Like most small businesses, Brooks, the owner of The Dermocrat created a Squarespace website to start booking clients for the customized facials and skin treatments she offered. “I just needed to get the ball rolling, and threw something together. It wasn't exactly how I envisioned my brand to look like but I just needed to start.” Brooks wanted her brand to be bold, simple and eccentric. "In the [beauty practitioners industry], there isn't a lot of attention paid to design and most of the websites have a similar look and feel. I wanted a website that set me apart from my market competition and reflects my personal 'brand'." Deliverables: Logo design and Squarespace website</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/624b48d8b50afb7ce88bdf64/1653719956959-XTW4KCYB7U7VM3002VAF/brand-design-portfolio-dubner-wellness-memopads-memopad-Jasmin-Plouffe.jpg</image:loc>
      <image:title>Portfolio - Make it stand out</image:title>
      <image:caption>Client: Dubner Wellness Deliverables: Brand strategy, logo design and Squarespace website</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/624b48d8b50afb7ce88bdf64/1653719956985-Y4VBQIY1L7YVME60UJKB/brand-design-portfolio-dubner-wellness-memopads-logo-Jasmin-Plouffe.jpg</image:loc>
      <image:title>Portfolio - Make it stand out</image:title>
      <image:caption>Client: Dubner Wellness Deliverables: Brand strategy, logo design and Squarespace website</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/624b48d8b50afb7ce88bdf64/b69fbd6b-53f5-4fb8-b4f3-e87ac331c8ca/Branding-Design-Portfolio-kind-leaf-herbs-tote-bag-Jasmin-Plouffe.jpg</image:loc>
      <image:title>Portfolio - Make it stand out</image:title>
      <image:caption>Client: Kind Leaf Herbs Deliverables: Brand strategy, logo design, and illustrations</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/624b48d8b50afb7ce88bdf64/407d115f-2475-44f2-b188-cbabc38a527d/Branding-Design-Portfolio-kind-leaf-herbs-tissue-paper-Jasmin-Plouffe.jpg</image:loc>
      <image:title>Portfolio - Make it stand out</image:title>
      <image:caption>Client: Kind Leaf Herbs Deliverables: Brand strategy, logo design, and illustrations</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/624b48d8b50afb7ce88bdf64/5392b9f0-6429-4df4-8b45-585409b8a5a0/Branding-Design-Portfolio-kind-leaf-herbs-logo-on-crate-Jasmin-Plouffe.jpg</image:loc>
      <image:title>Portfolio - Make it stand out</image:title>
      <image:caption>Client: Kind Leaf Herbs Deliverables: Brand strategy, logo design, and illustrations</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/624b48d8b50afb7ce88bdf64/1653719418097-3PRE3UJ5X7SMNED1VGQ9/Branding-Design-Portfolio-hometown-mixologist-coasters-Jasmin-Plouffe.jpg</image:loc>
      <image:title>Portfolio - Make it stand out</image:title>
      <image:caption>Client: Hometown Mixologist Brief: “A simple conversation with a stranger sent me on a journey” Michael, the founder of Hometown Mixologist, told me as we dug deep into his story. He came to me in need of a logo for his new business adventure where he would teach his followers how to make high quality cocktails in the comfort of their home. But what we uncovered was he actually was looking to create a community where he and his followers could share stories like they were lifelong buddies over cocktails, cigars and shenanigans! Deliverables: Brand strategy and logo design</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/624b48d8b50afb7ce88bdf64/1653719417913-LAHRI6FVRJA2QV5FXUPL/Branding-Design-Portfolio-hometown-mixologist-matches-Jasmin-Plouffe.jpg</image:loc>
      <image:title>Portfolio - Make it stand out</image:title>
      <image:caption>Client: Hometown Mixologist Brief: “A simple conversation with a stranger sent me on a journey” Michael, the founder of Hometown Mixologist, told me as we dug deep into his story. He came to me in need of a logo for his new business adventure where he would teach his followers how to make high quality cocktails in the comfort of their home. But what we uncovered was he actually was looking to create a community where he and his followers could share stories like they were lifelong buddies over cocktails, cigars and shenanigans! Deliverables: Brand strategy and logo design</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/624b48d8b50afb7ce88bdf64/4b62d280-a27f-4bcb-9cec-083022ecd726/branding-design-portfolio-warvinas-tshirt-screenprinted-label-Jasmin-Plouffe.jpg</image:loc>
      <image:title>Portfolio - Make it stand out</image:title>
      <image:caption>Client: Warvinas Deliverables: Brand strategy and logo design</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/624b48d8b50afb7ce88bdf64/a8499d2b-9315-4436-9db5-22cef8bb1d6e/branding-design-portfolio-warvinas-tissue-paper-Jasmin-Plouffe.jpg</image:loc>
      <image:title>Portfolio - Make it stand out</image:title>
      <image:caption>Client: Warvinas Deliverables: Brand strategy and logo design</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/624b48d8b50afb7ce88bdf64/1e030ddf-2aef-41aa-89ce-8b70e1ca6c14/branding-design-portfolio-warvinas-business-cards-Jasmin-Plouffe.jpg</image:loc>
      <image:title>Portfolio - Make it stand out</image:title>
      <image:caption>Client: Warvinas Deliverables: Brand strategy and logo design</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/624b48d8b50afb7ce88bdf64/98eed8ab-1e13-455b-a168-e94143b6b591/branding-design-portfolio-+nouveau-tissue-paper-Jasmin-Plouffe.jpg</image:loc>
      <image:title>Portfolio - Make it stand out</image:title>
      <image:caption>Client: Nouveau Deliverables: Brand strategy, logo design and social media design</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/624b48d8b50afb7ce88bdf64/c18a156c-cb94-433d-9af6-42983356fa51/branding-design-portfolio-+nouveau-clothing-tag-Jasmin-Plouffe.jpg</image:loc>
      <image:title>Portfolio - Make it stand out</image:title>
      <image:caption>Client: Nouveau Deliverables: Brand strategy, logo design and social media design</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/624b48d8b50afb7ce88bdf64/1653719544729-S4D1547C4YE9RQKM8L1S/branding-design-portfolio-+LCPC-tshirt-Jasmin-Plouffe.jpg</image:loc>
      <image:title>Portfolio - Make it stand out</image:title>
      <image:caption>Client: The Leadership Conference of Civil and Human Rights Brief: The non profit organization, The Leadership Conference of Civil and Human Rights, questioned “how might we make a content heavy subject matter more understandable and less intimidating to the reader?” Our solution…design the report to look more like an art book with graphic elements and imagery. My role: Graphic designer Deliverables: Logo design, brand guide, 400+ page printed book</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/624b48d8b50afb7ce88bdf64/1653719544264-E75S6AKAB3TZ5M2QD03L/branding-design-portfolio-LCPC-logo-Jasmin-Plouffe.jpg</image:loc>
      <image:title>Portfolio - Make it stand out</image:title>
      <image:caption>Client: The Leadership Conference of Civil and Human Rights Brief: The non profit organization, The Leadership Conference of Civil and Human Rights, questioned “how might we make a content heavy subject matter more understandable and less intimidating to the reader?” Our solution…design the report to look more like an art book with graphic elements and imagery. My role: Graphic designer Deliverables: Logo design, brand guide, 400+ page printed book</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/624b48d8b50afb7ce88bdf64/1653719544277-SIKV9EW6AIF7AQ188TDK/branding-design-portfolio-LCPC-book-layout-Jasmin-Plouffe.jpg</image:loc>
      <image:title>Portfolio - Make it stand out</image:title>
      <image:caption>Client: The Leadership Conference of Civil and Human Rights Brief: The non profit organization, The Leadership Conference of Civil and Human Rights, questioned “how might we make a content heavy subject matter more understandable and less intimidating to the reader?” Our solution…design the report to look more like an art book with graphic elements and imagery. My role: Graphic designer Deliverables: Logo design, brand guide, 400+ page printed book</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.jasminplouffe.com/services/dream-customer-bff-blueprint</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-08-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/624b48d8b50afb7ce88bdf64/e817d882-3d88-472c-9dbf-6ef49129ea48/people-standing-in-line_ideal-client-avatar.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/624b48d8b50afb7ce88bdf64/b38fe056-c7b4-454d-ad60-b5c26b7579c9/jasmin-plouffe-how-to-find-your-ideal-client.jpg</image:loc>
      <image:title>Dream Customer BFF Blueprint - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/624b48d8b50afb7ce88bdf64/f6b2d680-753a-49b9-9af8-a162fb187170/jasmin-plouffe-who-is-your-ideal-client.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/624b48d8b50afb7ce88bdf64/09dc8c48-df39-4c32-aca3-920318169eb6/jasmin-plouffe-graphic-designer2.jpg</image:loc>
      <image:title>Dream Customer BFF Blueprint - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/624b48d8b50afb7ce88bdf64/1680812778939-W13PH8J7P0ZQTL08I3J6/jasmin-plouffe-dream-customer-BFF-blueprint_2.jpg</image:loc>
      <image:title>Dream Customer BFF Blueprint</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/624b48d8b50afb7ce88bdf64/1680812778978-DHBEHTYWX9MFDBNXA6QD/jasmin-plouffe-dream-customer-BFF-blueprint_3.jpg</image:loc>
      <image:title>Dream Customer BFF Blueprint</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/624b48d8b50afb7ce88bdf64/1680812779749-FRTWTWU3BTAN4OUKRRLJ/jasmin-plouffe-dream-customer-BFF-blueprint_4.jpg</image:loc>
      <image:title>Dream Customer BFF Blueprint</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/624b48d8b50afb7ce88bdf64/1680812779890-BSI8CDWSS2EPSXMKTPYL/jasmin-plouffe-dream-customer-BFF-blueprint_5.jpg</image:loc>
      <image:title>Dream Customer BFF Blueprint</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/624b48d8b50afb7ce88bdf64/1680812780685-8LXRE05NOH6R2C715KSG/jasmin-plouffe-dream-customer-BFF-blueprint_6.jpg</image:loc>
      <image:title>Dream Customer BFF Blueprint</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/624b48d8b50afb7ce88bdf64/1680812780811-1DEBGD7Q0K4M9ZI678GD/jasmin-plouffe-dream-customer-BFF-blueprint_7.jpg</image:loc>
      <image:title>Dream Customer BFF Blueprint</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/624b48d8b50afb7ce88bdf64/1680812781597-Y4PVW7NKF65SARDQBZ0K/jasmin-plouffe-dream-customer-BFF-blueprint_8.jpg</image:loc>
      <image:title>Dream Customer BFF Blueprint</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/624b48d8b50afb7ce88bdf64/1680812781634-0RXQAQ6AMB8HK0JBKJUG/jasmin-plouffe-dream-customer-BFF-blueprint_9.jpg</image:loc>
      <image:title>Dream Customer BFF Blueprint</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/624b48d8b50afb7ce88bdf64/1680812782458-SJKHN2OWXREVABMKHMGV/jasmin-plouffe-dream-customer-BFF-blueprint_10.jpg</image:loc>
      <image:title>Dream Customer BFF Blueprint</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/624b48d8b50afb7ce88bdf64/c9cc2825-2a2c-4006-85ed-639aacff2d9d/people-entering-a-store_ideal-client-avatar.jpg</image:loc>
      <image:title>Dream Customer BFF Blueprint - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/624b48d8b50afb7ce88bdf64/a103e849-f087-48e0-a685-211b2b6c401d/jasmin-plouffe-dream-customer-blueprint.jpg</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://www.jasminplouffe.com/canva-template-work-with-me</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-08-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/624b48d8b50afb7ce88bdf64/f133fd5d-78ec-45d3-b78f-7e2a6463dac0/jasmin-plouffe-branding-designer-introduce-yourself-Canva-template-for-Instagram.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/624b48d8b50afb7ce88bdf64/b5881dfb-ceef-4c22-9d3e-ec4769549b36/jasmin-plouffe-creative-consultant2.jpg</image:loc>
      <image:title>Canva Template - Work with me - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.jasminplouffe.com/photo-credit</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-11-10</lastmod>
  </url>
  <url>
    <loc>https://www.jasminplouffe.com/contact</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-08-23</lastmod>
  </url>
  <url>
    <loc>https://www.jasminplouffe.com/brand-designer-and-strategist</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-12-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/624b48d8b50afb7ce88bdf64/df55b775-6487-4f76-a51c-ec8ee503f1b6/jasmin-plouffe-brand-strategist2.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/624b48d8b50afb7ce88bdf64/b833fff3-b066-4290-b1b3-8d56b8e1466c/brand-identity-designer-pink-ruffle-skirt.jpg</image:loc>
      <image:title>About - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/624b48d8b50afb7ce88bdf64/1668655445830-UVEG2CY03G9U80I668D7/brand-identity-designer-jasmin-plouffe-portfolio.jpg</image:loc>
      <image:title>About - Worked with 75+ brands</image:title>
      <image:caption>in fashion, lifestyle, government legislations, non-profit, and professional services over 15+ years. I love watching my clients go from barely whispering their business out loud to telling everyone they meet.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/624b48d8b50afb7ce88bdf64/b3287e22-5e41-47fe-89e7-d807c2fab6b6/jasmin-plouffe-brand-identity-designer-panda-socks.jpg</image:loc>
      <image:title>About - Designed fashion accessories that could be seen at Walmart and Target</image:title>
      <image:caption>Seeing your product out in the wild is one of the coolest things in the world. I remember seeing someone wearing a pair of rain boots I designed. I ran off the subway saying “I designed those!” She probably thought I was just another crazy lady in NYC.</image:caption>
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      <image:title>About - Mentored 60+ entrepreneurs</image:title>
      <image:caption>in Brit + Co's Selfmade entrepreneurial program, resulting in 3 mentees placing in the top 3 of Selfmade’s pitch competition (each cohort contained 300+ entrepreneurs)</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/624b48d8b50afb7ce88bdf64/09b348f6-c127-4c3c-aaea-9a50d45d445e/branding-and-web-design-for-small-business-nest-brochure.jpg</image:loc>
      <image:title>About - custom branding</image:title>
      <image:caption>If you’re DONE trying to fit in and to be perfect, then this is for you! This is for the service provider who craves to show their playful, quirky side while still being professional. Because when you’re totally in love with your brand, your dream clients will be too.</image:caption>
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      <image:title>About - Dream Customer BFF Blueprint</image:title>
      <image:caption>This is for the business owner who’s constantly googling “Where can I find clients”. Let’s uncover the motivating factor that makes your ideal client want to buy from you. Hint…it’s more than knowing their basic demographics.</image:caption>
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      <image:caption>For the entrepreneur who hates selling on social media and avoids it at all costs. This free Canva template helps you introduce yourself and your offers without the ick of selling. Update it with your branding and share it in your IG Stories within the hour!</image:caption>
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      <image:title>About - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Launching Brand Stardom - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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